Cadbury were launching a new Twirl. The UK’s favourite chocolate bar, now available in the UK’s favourite flavour… caramel.

Thing is, it was limited edition. So limited, in fact, that if everyone found out about it, there wouldn't be enough to go round.

So, to avoid disappointing people, we tried to control the hype.

What a Cadbury Marketing Manager had to say about it:

“This may be the greatest campaign Cadbury has done...

you bloody geniuses”