COVID really was really shit. But as things finally started to open back up, so too did O2’s music venues. For the first time since the pandemic started, live music was coming back. And O2 wanted to get the nation pumped for brighter times ahead. The campaign was one of their largest and most important ever, spanning everything from TV and social, to D/OOH and shelf wobblers, all multiplied by creators, influencers, Anne-Marie, Rudimental and the House Gospel Choir. We even enlisted the UK’s best street artists to spread the word. Here comes brighter, indeed.