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Each year the people-smuggling industry makes over $150 billion.
And thanks to the UK’s Nationality & Borders bill, profits were set to skyrocket. How could we halt a bill that would destroy the lives of so many asylum seekers? We created a fake company - People Smuggling Limited - to show the British public how much the people smuggling industry would thrive under this bill. We built a brand world and launched a nationwide integrated recruitment drive. The campaign directed people to a petition which received over 15,000 signatures. And within a week, the UK government’s bill was defeated.
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